New information following the change in COVID-19 alert levels.

156.761 Customer Insights (30 credits)

A solid grounding in computerized approaches for obtaining insights on existing and potential customers. For existing customers, the link between marketing activities and customer lifetime value is assessed through the computer-based analysis of internal (within-organization) data on customer transactions and company records. To understand potential customers, external (outside-organisation) data (e.g., online data, census data) are collected through automated computer scripts and utilised to identify business opportunities. The course also covers computer-based techniques for segmenting customers.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Offerings Offerings help

Year Semester Mode Location
2020 Semester Two non-standard Block Auckland Campus
2020 Semester Two non-standard Block Wellington Campus
2021 Semester Two non-standard Block Auckland Campus
2021 Semester Two early compressed Distance

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