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156.742 Advanced Consumer Behaviour (30 credits)

A study of the changing nature of consumer behaviour in a dynamic environment. Cognitive models and modes of information processing are studied in relation to various aspects of marketing management. How the study of consumer behaviours is used by academics, practitioners and policy makers is explained.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

  • Prerequisite(s): 156.700 or Appraisal Required
  • Corequisite(s): 156.700

Offerings Offerings help

Year Semester Mode Location
2021 Semester One full semester Internal Auckland Campus
2021 Semester Two full semester Distance

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